Sofy Befresh Pads: Best Product And Information

Sofy Befresh Pads (because the identity suggests) is to be contemporary. This not solely applies to the product itself, a pad particularly designed to present ladies a sense of freshness that others can’t, but in addition to the way in which the model talks about durations. So when tasked with making a marketing campaign for SOFY’s new patented Clear Barrier Know-how, J. Walter Thompson Melbourne took the standard product demo and actually introduced it to life.

We had been launching a high quality model with nice new innovation right into a sea of sameness in addition to competing in opposition to some big-budget heavy hitters. We knew we wanted to do one thing utterly totally different for the class.

Sofy Befresh Night With Wings (Pack of 6 X 9)

Product description

Size:Pack of 6 X 9
SOFY BeFresh is the only pad* with Clean Barrier Technology specifically designed to dissolve liquid and draw it away from the surface of your pad, leaving you feeling fresh and clean.

  • Ultra-Thin pads with wings.
  • Patented Clean Barrier Technology dissolves the period through the top cover, and away from the surface to leave you feeling fresh and clean.
  • Soft top sheet for maximum comfort.
  • Available in Regular, Super, and Night.

The pad is forefront in its means to attract the interval away from the floor and lock it below the floor for good. However, most sane individuals don’t actually discover pad know-how all that fascinating. Senior Model Supervisor at SOFY, Debra Smith provides: “While the advantages of innovation are necessary, in isolation, it’s not messaging that our viewers goes to lean into, we wanted to present them a purpose to pay attention”.

Lead artistic crew on the venture Lucy Logan and Holly Burgess proceed: “The concept was fairly easy – create an illustration that was totally different. The pad know-how? A literal padded cell. The interval? Little crimson individuals carrying little crimson fits. Lure them in there and allow them to go somewhat bit nuts”.

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